“Books are the new business card” at least according to Entrepreneur. Here’s the truth, you need a book that is more than an elaborate business card. Your book should show off your passion for your industry, as well as your years of research and experience—a well-crafted book can do just that.
Add value to your field by sharing your unique perspective and ideas generated from your years of experience. Boost your credibility by turning your passion into the book your industry needs.
Want to build your credibility?
You are scheduled to speak at a conference later this year and already have the perfect topic. You are excited to meet new people and expand your network while sharing important information you have collected from your research. You have considered writing a book and even have a few pages saved on your computer. Airline tickets are booked for the conference but you are no closer to finishing your non-fiction book.
There is another option. A ghostwriter can finish and publish your book before your conference date.
Build your credibility with quality content.
There are hundreds of thousands of professional speakers but there is only one person with your skills and experience. Leave a lasting impression by building your credibility with consistent content. Publishing articles in industry journals and innovative pieces on your website are great ways to build your audience while solidifying your place as an industry expert.
The best part about creating quality content? You don’t have to write it alone! An experienced writer will interview you and use your voice and research to publish articles and blog posts in your name.
Show your audience a deeper look at your research.
Your audience loved your topic and your research. Give them a way to dive deeper into the material by providing a quality book about the topic and your unique perspective. You already have a captive audience; now strengthen the relationship.
A book is only the first step.
A book or a series of books can be the perfect catalyst to help you meet your professional goals. Supplement a book with a workshop or course to delve deeper into the real-life applications of your research.